Direct Mail Done Right
We see a lot of bad direct mail:
- lackluster graphics
- too many words
- no call to action
Poorly-done advertisements are just junk mail. . .
. . . But done right, direct mail adds an extra punch to your marketing and boosts response rates.
Printed brochures, postcards, and sales sheets aren’t as expensive as you think, either. Consider that Cost Per Acquisition for an in-house email campaign costs $11-$15 – while mailing items costs $19.
That’s only a few dollars more for something that – if done right – will be handed from person to person, or stuck to a bulletin board, or kept on a desk.
For prospect lists, the CPA goes up sharply: email is $36-$40 with direct mail costs double that at $71. (Paid search is $21-$30 and internet display ads are $41-$50)1.
This just means that your mailing has to be on target: the right message to the right person with the right medium. No matter what type of marketing you do, though, you’ve got to have a targeted, focused message. Any marketing materials without these gets ignored.
Creating items for mailing also takes a bit of thought and time. Valuable time spent on the message, graphics, and call to action as well as deciding on a mailing list and the type of item to mail. These decisions can get you bogged down with everything else you’ve got to do. And this is one reason mailing items gets put on the back burner.
We can handle your entire project. We write, design, and print targeted mail items. The items you need: postcards, brochures, letters and beyond. We also have resources to help with mailing lists and/or mailing services. We can take this time-consuming project off your to do list and put it on ours.
Need something else printed? We also print business cards, rack cards, data sheets, special reports, product brochures, etc.
1DMA Response Rate Report 2015